Brand relaunch for EW HOF—powered by OPUS Marketing

It was time for us to further develop the EW HOF brand. And to do it extensively. Therefore, we enlisted the help of OPUS Marketing, the brand and digital agency from Bayreuth. Together in a workshop, we talked about what makes our company and the EW HOF brand special, how we communicate our products and competencies in an optimal way, and what objectives we have set for ourselves in the future. The results were our foundation for the brand relaunch. With this foundation and the defined direction, we were able to forge ahead in a purposeful way. That is because there is one thing that connects EW HOF and OPUS: Neither one of us does things halfway.

New logo, new claim, new look

If you have taken a good look, perhaps you already noticed. To trim our sails for the future, we had OPUS Marketing create a new logo. In addition, we also decided in favour of the new claim: Our drive. Your solution. This message perfectly reflects what we do and how we see ourselves—namely as a solution provider for customer-specific electric motors and generators. In addition, the branding specialists from Upper Franconia drew up a new wording strategy together with us, which is echoed across all our media, just like the fresh look. We spruced up our internal media with the updated office furniture and equipment, a PowerPoint template for sales purposes and a brochure. The next central subject: The website

A responsive website runs like a well-oiled machine

The website is also an important showcase for a company with such highly-innovative products. We had a need to take action here. We deliberately put this task in the hands of a digital agency that already has plenty of experience with industrial customers and technical products. The result is a website with a responsive design, perfect for use on mobile devices or a conventional computer. With OPUS, we had, and have, a partner at our side that advises us competently, scrutinises things and drives us to achieve the best result. This is an approach that we live out with our own customers on a daily basis. It’s no wonder that EW HOF now oozes with new energy.