Brand relaunch for EW HOF – powered by OPUS Marketing

It was time for us to further develop the EW HOF brand. And we mean extensively. So we enlisted the help of OPUS Marketing, the brand and digital agency from Bayreuth. In a joint workshop, we talked about what makes our company and the EW HOF brand special, how we communicate our products and competencies in an optimal way, and what objectives we have set for ourselves in the future. The results were our foundation for the brand relaunch. With this foundation and the defined direction, we were able to forge ahead in a purposeful way. Because there is one thing that EW HOF and OPUS have in common. Neither one of us does things halfway.

New logo, new claim, new look

If you’ve been paying attention, maybe you had already noticed it. To trim our sails for the future, we had OPUS Marketing create a new logo. In addition, we also decided in favour of the new claim: Our drive. Your solution. This message perfectly reflects what we do and how we see ourselves—namely as a solution provider for customer-specific electric motors and generators. These branding specialists from Upper Franconia also helped us to draw up a new wording strategy, which is now echoed across all our media, just like the fresh look. We spruced up our offices with the latest furniture and equipment, then designed a PowerPoint template for sales purposes and put out a new brochure, bringing our internal media up to date – design powered by specialists. The next item on the agenda was our website.

A responsive website runs like a well-oiled machine

The website is also an important showcase for a company with such highly-innovative products. We had some work to do on ours. We deliberately put this task in the hands of a digital agency that already has plenty of experience with industrial customers and technical products. The result is a website with a responsive design, perfect for use on mobile devices or a conventional computer. With OPUS, we had, and have, a partner at our side that advises us competently, scrutinises things and drives us to achieve the best result. This is an approach that we live out with our own customers on a daily basis. It’s no wonder that EW HOF now oozes with new energy.